1. Images - There is a good old saying “A picture paint's a thousand words” and no more so it’s true when it comes to your photos of your dogs. Photos of your dogs in their natural environment running around the garden are key, show casing their makings or their colours and the stamp of the dog(s) play a massive part. So make sure your images are clear and action packed. Add a short video of the dogs in action to show how busy they are along with the environment they are brought up in. Make sure you update your advert weekly it shows you are serious about finding the correct homes for your working dogs.

2. Breeding & Training - Show case the parents breeding and their temperaments any awards they have won? How many FTCH, OFTW, FTW, FTAW in the pedigrees. pictures of the bitch and the sire pedigree so that the buyer can research the family tree of both dogs. Are they friendly, energetic or clam. Include some of the characteristics of both parents, were they easy to train? What are they like in cover? Personalities and traits? Just to name a few. Breeding license number? What qualification do you have as breeder? What experience do you have as a breeder?

3. Health Checks - What health check have the parents had? Hip & Elbow tests, Eyes, EIC, PRA, CNM, Vaccinations and deworming, Declaw, Docking. What checks have the pups had from the vets and when?

4. Price and Terms- Clearly state the price and any additional terms of conditions, transportation, do you allow viewings? Registration fees. Kennel club? Insurance?

5. Contact details- Provide phone number and a email address with the nearest town to your location to give customers an idea of where you are in the world.

Conclusion

You need to stand out from the crowd so the more details you add the better your chance you are getting an enquiry. If you write a short 2 lines verse about your dogs it shows people you don’t care, so why would they pick your working? Don’t pay lip service to your images and descriptions and then wonder why you haven’t had any enquires. Be transparent, honest and accurate with your descriptions and you will get the correct buyers.